What term describes a one-way communication process with the intent to affect behavior?

The term that best describes a one-way communication process with the intent to affect behavior is communication. This concept encompasses various forms of conveying a message where the sender transmits information to the receiver without expecting, or requiring, a response. In this scenario, the focus is on influencing the receiver’s actions or beliefs, which is a fundamental aspect of many communication methods, especially within contexts like public service announcements, instructional materials, or persuasive speeches.

In contrast to interpersonal skills, which emphasize interactive and reciprocal exchange, or conversational exchanges that involve dialogue and feedback, communication can exist independently of these interactions. Nonverbal signaling pertains to non-verbal cues and body language, which may support or enhance communication but do not inherently encapsulate the intent to solely affect behavior in a direct manner.